GDPR & Privacy Shield


Geniuslink is GDPR compliant, assessed by a full third-party review. Additionally, we are an approved participant with EU-US and Swiss-US Privacy Shield frameworks. We have also geared our service to help you stay fully GDPR compliant, too.

How we help you comply with GDPR

  • We store no personally identifiable information, including IP addresses, from clicks on your links.
  • For your convenience, if you add retargeting scripts/pixels to your links, we will not serve them to EU visitors. You may change this behavior in your account settings.

How Geniuslink complies with GDPR

  • For clicks on geni.us links: We store no personally identifiable information, including IP addresses.
  • For Geniuslink website visits: We ask for consent from EU visitors before serving non-essential cookies used in marketing.
  • For access to the Geniuslink client dashboard and supporting services: In accordance with GDPR, we serve essential, identifying cookies to our clients that allow them to use important functions such as login, onboarding, and support chat.

Our stance on privacy

We are big fans of what GDPR is trying to do, and believe that your personal information should belong to you. We also believe companies should respect your privacy when you give them consent to collect any identifiable information.

For some in-depth information about GDPR and how it relates to Geniuslink, see our blog post, GDPR, Geniuslink & You. More information about how GDPR generally affects the link shortening industry can be found in our blog post, GDPR + Intelligent Link Management – What You Need To Know. Specific information about how we approach data collection and GDPR can be found in the Geniuslink Terms of Service .

See our General Data Protection Regulation Data Processing Addendum for Genius Link, where our Joint Controller relationship with our clients is defined. Our focus on Privacy is spelled out in our Privacy Policy. The status of participation in the EU-U.S. and Swiss-U.S. Privacy Shield Framework can be found on the Privacy Shield site.