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Fighting Fragmentation

Let me guess - you're promoting physical or digital products online and using tools like social media, ad buys, email campaigns and anything else you can think of to get the word out. Let me take another guess and say you've probably run into your fair share of online marketing challenges as well. Things like:

  • Losing conversions from sending your audience to a single website or store that is country, device or operating system specific, while your customers are all unique snowflakes that don't all live in the same country and use the same device.
  • Losing commissions from affiliate programs, like the Amazon Associates Program which is country-specific, meaning you only earn money from a single country while your international buyers suffer.
  • Having no clue about your marketing campaigns since "raw" product URLs won't tell you who clicked your links, how many clicks you received or if any of your links actually triggered a sale.
  • Using an incorrect link or one that had to be changed, making the campaign that already went live worthless.
  • Not using retargeting pixels on your links, but instead only places you control, like your web page or blog.

Ouch. The good news is, the Geniuslink service removes those barriers and brings you closer to total marketing nirvana. Select the product(s) you're promoting to see how we can help demystify your marketing.

I'm promoting...

My Products

Who I am:

The Big Kahuna(s) in charge of marketing my products to a global audience - both in our own storefront and in other global marketplaces.
I need to see a maximum ROI with a minimal opportunity cost while providing a seamless buying experience for my customers across all my channels (have your buzzword bingo card out?).

How I use Geniuslink:

  • Create Advanced Targets for my links so they automatically route customers by device, operating system and country to the best place for them to engage with my product.
  • Use the insights from my link's performance to understand who my customers are, where they're located and which products and marketing channels are getting engagement.
  • Add retargeting pixels to my links to track interest in my products, and use that info to make my next marketing campaign even better.
  • Use my company's custom domain to brand my links to build trust and help with conversions.
  • When using Amazon or iTunes as a marketplace for my products, use the Amazon Link Engine, iTunes Link Engine or JavaScript snippet to automatically globalize all of my links on my website(s).

Affiliate Links

Who I am:

A tech-savvy personality keen on making some money through reviewing products on YouTube, blogging or podcasting about my passions, or just showing people the coolest $#!7 they can buy online.

How I use Geniuslink:

  • For my WordPress site, use the Amazon Link Engine and iTunes Link Engine plugins to automatically globalize and affiliate all of my Amazon and iTunes links without having to do any additional work.
  • For my non-WordPress site, use the JavaScript snippet to globalize and affiliate every iTunes and Amazon link.
  • Use geni.us links on my social media to create short, globalized, affiliate links that work for my entire audience.
  • Use a custom domain to brand my links to build trust and help with conversions.
  • Use Geniuslink insights to understand who my customers are, where they're located and which products are getting clicks and purchases.

Global Brands

Who I am:

A professional brand advocate that lives, breathes and bleeds my company's brand. It's my job to tell the brand's story to anyone with eyeballs and eardrums.

How I use Geniuslink:

  • Use a custom domain to brand my links for my company and inspire trust with my audience.
  • Build Advanced Targets to route my audience to the best storefront for them to purchase my company's products.
  • Work with the Geniuslink team to integrate their technology directly into my storefronts for automatic link globalization of my products (like their automagic support for iTunes and Amazon).
  • Use insights to understand who my customers are, where they're located, which channels are working hardest and which products are getting clicks and purchases.

Music

Who I am:

A modern-day Beethoven (with better hair), an up-and-coming indie band, or a record label giving the world the gift of beauty through sound and rhythm.

How I use Geniuslink:

  • Automatically globalize and affiliate music links to country-specific stores like Amazon and iTunes.
  • Create Advanced Targets for a single link where listeners are directed to the appropriate store based on their device and operating system (such as Android to Google Play and iPhones to Apple Music).
  • Send listeners to a promotion page before a release date then the actual album once it's released.
  • Understand who my listeners are, where they're located and which albums are getting clicks and purchases to become a better marketer.
  • Add retargeting pixels to each link to build an audience interested in my music, then easily let that audience know when the next album is available.
  • Add a custom domain with my band's name to help users understand that when they click the link, they're about to have their faces rocked.

Books

Who I am:

An author showing the world my literary work of art, or a publisher helping to get those masterpieces to the far reaches of the world.

How I use Geniuslink:

  • Automatically globalize and affiliate book links to country-specific stores like Amazon and iBooks.
  • Create Advanced Targets to direct readers based on their device type (such as Kindles to Amazon and iPads to iBooks) with a single link.
  • Understand who my readers are, where they're located and which books are getting clicks and purchases.
  • Use retargeting pixels within my links to build a custom audience of interested readers. Then, easily target the same interested people when my next instant classic is available.
  • Use my own custom domain with my links to encourage trust and build my personal brand.
  • If I'm an indie author or publisher who wants a simple tool to promote books on Amazon, use BookLinker to create book-specific short links like getbook.at and viewauthor.at.

Apps

Who I am:

The next Flappy Bird creator or a Zynga in the making. I develop apps for anything and everything anyone could ever need. In fact, I have an app reading this page to me right now.

How I use Geniuslink:

  • Automatically globalize and affiliate app links to OS stores like Amazon's Appstore for Android and Apple's App Store.
  • Create Advanced Targets to route users using a single link, based on their device type and operating system (such as PCs to the Microsoft Store, Android devices to Google Play, and iPhones to the App Store).
  • Use geni.us links within my apps to create automatically globalized and affiliated links to my other apps.
  • Use Geniuslink insights to understand who my users are, where they're located and which apps are getting clicks and purchases to become a better marketer.
  • For iTunes, take advantage of commissions, earnings per click and conversion scores to truly understand my audience and how much they're earning me.
  • Add retargeting pixels to each geni.us link to track interest in my apps so I can let that audience know when the next gem is available.
  • If my app is promoting other content in the iTunes and Amazon storefronts, programmatically build geni.us links for those items within the app for automatic link globalization and affiliation.